Losing the Battle for Public Perception
On October 7, Israel declared war, igniting a global clash that spread to social media. Supporters of Israel and Palestinian sympathizers turned the internet into a battleground. Israel faces two wars: the physical fight and the struggle for public opinion. Despite its successful efforts to protect civilians, Israel struggles to win hearts and minds. Why? Why doesn't truth prevail? Join us as we dive into the complexities behind Israel's ongoing battle for public sentiment.
The production of this investigative series is made possible by generous donations.
Be a Voice for Truth and make a difference by supporting our Education and Advocacy Fund.
The production of this investigative series is made possible by generous donations.
Be a Voice for Truth and make a difference by supporting our Education and Advocacy Fund.
The production of this investigative series is made possible by generous donations.
Be a Voice for Truth and make a difference by supporting our Education and Advocacy Fund.
The production of this investigative series is made possible by generous donations. Be a Voice for Truth and make a difference by supporting our Education and Advocacy Fund. The production of this investigative series is made possible by generous donations. Be a Voice for Truth and make a difference by supporting our Education and Advocacy Fund. The production of this investigative series is made possible by generous donations. Be a Voice for Truth and make a difference by supporting our Education and Advocacy Fund.
Eitan Chitayat
Eitan is a creative director, copywriter and brand-builder, and founder of the Natie Branding Agency. Over the past 25 years, he has lived in Hong Kong, London, Tel Aviv, New York and Boston, and has delivered branding campaigns for B2C and B2B clients like Google, Volkwagen, American Express and Toyota, as well as Israeli companies like Amdocs, NICE, the Jewish Agency for Israel and Taglit.
In 2015, Eitan created the viral video “I’m That Jew,” which has been viewed over 15 million times on various platforms. He also gave a TED talk about why he created the piece, which proved equally popular. He has consistently been an advocate for Israel and the Jewish people, gaining a significant following on social media, but since October 7 he has dedicated all of his time to fighting Jew hatred and anti-Semitism, focusing on building Jewish pride.