Meet the Experts
Eitan Chitayat
Eitan is a creative director, copywriter and brand-builder, and founder of the Natie Branding Agency. Over the past 25 years, he has lived in Hong Kong, London, Tel Aviv, New York and Boston, and has delivered branding campaigns for B2C and B2B clients like Google, Volkwagen, American Express and Toyota, as well as Israeli companies like Amdocs, NICE, the Jewish Agency for Israel and Taglit.
In 2015, Eitan created the viral video “I’m That Jew,” which has been viewed over 15 million times on various platforms. He also gave a TED talk about why he created the piece, which proved equally popular. He has consistently been an advocate for Israel and the Jewish people, gaining a significant following on social media, but since October 7 he has dedicated all of his time to fighting Jew hatred and anti-Semitism, focusing on building Jewish pride.
